Self-Study: Customer and Portfolio Analysis

Overview

Discover the tools you need to preserve customer relationships and maintain a balanced customer portfolio for your business. Develop your skills Customer value management cycle Customer segmentation Customer lifetime value Customer profitability analysis Customer portfolios BCG Matrix

Highlights

• Customer value analysis
• Portfolio analysis using BCG matrix

Prerequisites

None.

Designed For

Global accounting and finance professionals, Management accounting professionals, CPAs in public practice with manufacturing clients, and Supply chain professionals.

Objectives

• Analyse customer value and profitability.
• Analyse product portfolios using the BCG matrix.

Preparation

None.